Norges Skiskytterforbund signerer ny 4-årig kontrakt med den internasjonalt sterke merkevaren Craft.
Oppstart blir etter OL 2022.
TRAFF BLINK MED NY KLESPARTNER.
Norges Skiskytterforbund velger dermed å avvikle sitt 4-årige samarbeid med det norsk-sveitsiske sportsmerket Odlo.
– Craft har et bredt helårs-utvalg med svært høy kvalitet, de matcher oss veldig bra, er fleksible og kan tilby akkurat det en ivrig og entusiastisk skiskytter-familie trenger. Vi har vært godt fornøyde med vårt Odlo-samarbeid de siste årene, og også de leverer tøy av ypperste kvalitet. At vi skifter til Craft etter OL i 2022 er en helhetsvurdering og vi er utrolig stolte av å være på lag med denne gjengen, forteller generalsekretær i Norges Skiskytterforbund, Morten Djupvik.
New Wave, som eier merkevaren Craft, har store ambisjoner for samarbeidet med de norske skiskytterne som løper fra 1. mai 2022 og fire år fremover.
– Norges Skiskytterforbund er en jordnær, ydmyk og blid gjeng med gode verdier vi er stolte av å assosiere oss med. Kombinert med solide utøverprofiler som står ekstremt sterkt blant det norske folk, mener vi dette er en vinner-kombinasjon for å forsterke vår posisjon hos sporty og aktive nordmenn, sier Tom Henriksen, administrerende direktør i New Wave Norge.
I tillegg til å være blant Norges mest folkekjære idretter, har skiskyting stor internasjonal appell.
Blant skiskytings ni viktigste europeiske markeder, ble årets VM i Pokljuka sett av 160 millioner, hele ti millioner flere tv-seere enn året før. Totalt økte antall timer med tv-sendt mesterskap med sju prosent.
– At skiskyting også har en sterk internasjonal posisjon er selvsagt et viktig element i avtalen. Her blir merkevaren Craft eksponert for millioner av kjøpesterke publikummere og fans verden over. Vår ambisjon er å styrke posisjonen, både nasjonalt og internasjonalt, forklarer Henriksen, administrerende direktør i New Wave Norge.
Craft Sportswear ble grunnlagt i 1977 i Borås, Sverige og spesialiserer seg på klær og produkter for sport der ytelse og komfort er avgjørende for optimale prestasjoner. Ved å samarbeide med eliteidrettsutøvere over hele verden og stadig utvikle nye materialer og tekniske løsninger, kan Craft tilby innovative funksjonelle klær, løpesko og tilbehør – for både verdensmestere og hverdagshelter.
Ved å bruke vår hjemmeside aksepterer du at informasjonskapsler (cookies) brukes for å forbedre og tilpasse ditt besøk. Les mer
Legg målebåndet jevnt rundt den fyldigste delen av brystet, under armene dine.
Legg målebåndet rundt din naturlig midje.
Stå med føttene samlet, mål rundt den bredeste delen av hoftene.
Mål fra den nederste delen av halsen, over toppen av skulderen og nedover utsiden av armen, forbi albuen og til håndleddet. Hold armen lett bøyd.
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